Why is “relevance” inextricably linked to sustainability of the ACS?

Relevance gets at how closely connected the organization is to the needs of its members and what is important to the profession at the time. Evolving sociopolitical norms and changing demographics call for us to employ innovative cross-generational strategies that intersect across disciplines and sectors to stay abreast of what will keep ACS members engaged with their time, talents, and dollars. ACS will be around as long as we remain connected and responsive to the personal interests and real-world challenges of our members (current and future), i.e., those emerging cohorts of baby boomers and Generations XYZ who share lab benches and innovation rooms across the world.